In Portugal, cultural perceptions surrounding sex dolls are gradually evolving, reflecting broader shifts toward openness and acceptance of diverse personal choices. Traditionally, discussions about sexual wellness and related topics were somewhat discreet, influenced by conservative social norms. However, recent years have seen increased awareness and dialogue surrounding intimacy, mental health, and the role of sex dolls as tools for companionship or personal satisfaction. While some segments of society remain cautious, many view sex dolls as a legitimate means of exploring sexuality, especially among younger generations and those seeking companionship without societal judgment. The privacy and discretion offered by online purchasing further normalize their use, allowing individuals to explore their preferences discreetly. Educational initiatives and open conversations about sexual health are helping to destigmatize the use of sex dolls, positioning them as modern accessories for personal fulfillment. Overall, Portugal is gradually embracing a more progressive outlook, where sex dolls are increasingly seen through a lens of personal choice, comfort, and individual expression, rather than taboo.